Goals of the study program
The minor subject program aims at introducing the participating students a set of skills and tools for creating, producing and commercializing media services. Workshops with industry partners and hands-on development and commercialization of media services will prepare the students for work life. Some students may even become entrepreneurs with a spinoff based on the course project work.
Focus of the study program
The one-year minor subject program is based on project work, workshops, and courses held by Aalto teachers and researchers in co-operation with industry representatives. The aim is to give students skills and experience in discovering success factors in media design, and commercialization of their own product and service ideas. This takes place through facilitation of creative processes, understanding of media markets and end users’ needs, business thinking, and skills in prototyping. The students will work in groups throughout the programme.