The MediaBizLab program’s second half was successfully started with a study trip to Copenhagen, Denmark. During our four days there we visited many interesting companies, including Podio and Jyllands Post/Politikens Hus. We also paid a visit to the Imagine group at the Copenhagen Business School, and went to the Space Invaders exhibition presenting video games [...]
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The 2011 MediaBizLab program has finally started! The introduction to the program was held in Sanomatalo on September 23rd. The program was presented by program manager Elina Koivisto and academic director Pekka Mattila.
The workshop started out by getting to know each other, after which Piritta Kantojärvi from Grape People facilitated exercises on creative problem solving [...]
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We are proud to announce the 14 students that will start their studies in the MediaBizLab program. These skilled individuals have diverse backgrounds and come from all three Aalto schools. We are very excited about the high quality of the applicants and are genuinely looking forward to work together with all of them! Stay tuned [...]
Posted in Blog | Tagged academic program, people
The application period for next year’s MediaBizLab minor studies program is open. Please submit your application by May 31st, 2011. For more information, check out our brochure!
Mediabizlab_brochure_2011
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The application period for next year’s studies in MediaBizLab is now open. More information on applying can be found here.
The deadline for applications is Tuesday May, 31st, 2011.
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Last Friday, MediaBizLab hosted a roundtable seminar on the societal and business impact of digital marketing.
Juuso Myllyrinne (Executive Director, Digital Strategy, TBWA) opened the seminar with an interesting keynote (watch the video) on utilizing transmedia storytelling in high impact projects. This was followed by discussions in small groups around the topics of ‘Brand participation in [...]
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On Thursday morning we embarked on a train to Hilversum, just outside Amsterdam, sometimes referred to as Hillywood, the media capital of Holland. There, our first destination was Beeld and Geluid(dutch for The Institute of Sound and Vision). This multicolored glass building housed a media center that consisted of a vast media archive (thousands and thousands reels [...]
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We (as in the students and faculty of MediaBizLab) arrived to Netherlands this morning. We’ll be spending the rest of the week in and around Amsterdam visiting a variety of schools and companies, learning and sharing knowledge, sparring ideas and meeting interesting people. Today we had the pleasure to spend time with students and faculty from MediaLab of [...]
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The MediaBizLab will be arranging its second seminar on media services on November 23, 2010, from 2 pm to 6 pm. The venue is Aalto University School of Economics, Runeberginkatu 14-16, Assembly Hall (Juhlasali).This time the grand theme is monetization. We welcome students, researchers, and practitioners to join us for an afternoon of presentations and [...]
Posted in Blog | Tagged commercializing media, people, seminar
Earlier this year, we interviewed some interesting media service entrepreneurs (Janne Airo, Gerd Leonhard, Timo Ylitalo and Heikki Leskinen). Now, as a sequel to this series, Elina went to meet Eero Anhava and Anders Stenbäck (Sanoma News) in Sanomatalo to discuss upcoming trends in the media industry, Sanoma’s partnership with MBL as well as Eero’s [...]
Posted in Blog | Tagged commercializing media, people
